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Cheap Ray Ban Sunglasses, How many total spot announcements you're willing to buy all at one time. Here are a couple of ballpark benchmarks that might be useful to you as you calibrate your budgetary thinking on the topic of broadcast advertising: This contributor was employed as the "morning drive DJ" forty years ago, playing 'MOR' music on a national network affiliate in a top 30 market in the midwest, where a package of 30 second spots would be written and produced in house, and aired ROS between 6 AM and 9 PM, for $3.00 a play. As a whole, the TV commercials aired during Super Bowl XLV (2011) cost the advertisers roughly $100,000 per second of air time.

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